Monday 14 August 2017

IBM Logo

IBM (International Business Machines Corporation) is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924. IBM manufactures and markets computer hardware, middleware and software, and offers hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM is also a major research organization, holding the record for most patents generated by a business (as of 2017) for 24 consecutive years.Inventions by IBM include the automated teller machine (ATM), the PC, the floppy disk, the hard disk drive, the magnetic stripe card, the relational database, the SQL programming language, the UPC barcode, and dynamic random-access memory (DRAM). The IBM mainframe, exemplified by the System/360, was the dominant computing platform during the 1960s and 1970s. IBM has continually shifted its business mix by commoditizing markets focusing on higher-value, more profitable markets. This includes spinning off printer manufacturer Lexmark in 1991 and selling off its personal computer (ThinkPad/ThinkCentre) and x86-based server businesses to Lenovo (2005 and 2014, respectively), and acquiring companies such as PwC Consulting (2002), SPSS (2009), and The Weather Company (2016). Also in 2014, IBM announced that it would go "fabless", continuing to design semiconductors, but offloading manufacturing to GlobalFoundries. Nicknamed Big Blue, IBM is one of 30 companies included in the Dow Jones Industrial Average and one of the world's largest employers, with (as of 2016) nearly 380,000 employees. Known as "IBMers", IBM employees have been awarded five Nobel Prizes, six Turing Awards, ten National Medals of Technology and five National Medals of Science.

Coca Cola Logo

Coca-Cola is a carbonated soft drink produced by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients, which were kola nuts (a source of caffeine) and coca leaves. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published. The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in the form of high fructose corn syrup). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee. Based on Interbrand's "best global brand" study of 2015, Coca-Cola was the world's third most valuable brand.In 2013, Coke products were sold in over 200 countries worldwide, with consumers downing more than 1.8 billion company beverage servings each day.

Famous Logos

Famous logos make you instantly remember the company and its product. They are recognized and valued everywhere. The most common feature of all famous logos is their simplicity of design. Most of the famous logos are simple, attractive, and eye-catching. Famous logos are not created overnight. It takes years of labor to make them ingrained on the mind of the people. Multi-national companies spend millions of dollars to establish their logos on the psyche of the people. Today, the market is filled with numerous brands of products, but only a few products stand out from the rest. Famous logos are recognized beyond the boundaries of language, race or nation. For example, the blue and red ball of Pepsi would be universally identified, even if the name were written in an unknown language. Famous text logos include those of Coca Cola, IBM, Volkswagen, General Electric, Fiat, McDonalds, Nokia, LG, Toyota, and Intel. Among companies that use famous symbol logos are Mercedes, Apple, Mitsubishi, Cadillac, Ferrari, Renault, Porsche, and Subaru. Famous combination logos include Sprite, Walt Disney, Taco Bell, Pepsi, Burger King, Jack Daniel's, and Mr. Bubble. Most of the famous logos are planned with the perceptive of reflecting the nature of the company and name of the brand. With the intention of impressing customers of all age groups, famous brand logos are designed with utmost care. Companies spend thousands of dollars to design logos that qualify to be termed famous. To ensure that the logos are catchy, vibrant colors and stylish fonts are used. Thus, all famous logos have unique looks and high ambience. They depict the qualities of the product, as well as the corporate philosophy.